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Tag Archives: IAB

IAB Tech Lab unveils a proposed Commercials.txt for cell apps

1528508808 iab tech lab unveils a proposed ads txt for mobile apps 310x165 - IAB Tech Lab unveils a proposed Commercials.txt for cell apps

Ultimate 12 months about this time, the Interactive Promoting Bureau (IAB) Tech Lab launched its advertisements.txt undertaking to forestall fraudulent promoting of site advert stock. This week, the Tech Lab is freeing a proposed spec for extending advertisements.txt, which is now broadly followed, to cell apps. The proposal is open …

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PageFair on IAB consent framework: ‘Violates GDPR’

1521167539 pagefair on iab consent framework violates gdpr 310x165 - PageFair on IAB consent framework: ‘Violates GDPR’

Remaining week, the Interactive Promoting Bureau (IAB) released a draft model of a Normal Knowledge Coverage Law (GDPR)-friendly framework for promoting in a real-time bidding setting. That framework proposes that web sites provide guests with consent choices about the usage of their information for explicit advert functions. (A model overlaying …

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